Microsoft store

Team

For my work in the Microsoft store I was in a visual designer role, collaborating with design, and marketing.

Overview

The aim of these efforts was to support renewed investment in the Microsoft store and build positive perception about it’s utility and content for customers. Another goal was to assist and encourage Windows developers to create compelling material within the store.

Spotlight Imagery

The main work I did was for the spotlight imagery. Spotlight is the name for the hero content that appears above the fold on the Microsoft Store. During my time working on the assets I worked with the store marketing team as well as the Store design team to create visuals that support partner goals and making assets versatile and consistent with Microsoft’s branding.

Windows 365

Illustration and Art Direction

Windows 365 is a new app/service that essentially functions as remote computer with full windows so a person can configure whatever power they need on it. It also allows for security and flexibility. For instance someone could log in and use any device they wanted for work. The Windows 365 team had a fair amount of existing visual and branding work that had been done through an outside agency Studio Tendril. The work had been well received.

Objectives and Goals

The Windows 365 team had a couple needs primarily content for branding as they did their first major release as well as build which is a major conference and release event focused on developers that Microsoft does every year. The Updated visuals would also be featured in the Microsoft Store and other material.

Audience

The Windows 365 was an interesting case in how their audience was defined. While they were technically a wide consumer offering their current pricing and feature offerings were much more business oriented. They were also in a way not an app in the traditional sense. The app was windows and only a minimal UI was used to invoke/initialize the Windows Cloud PC. They also had a product that was in some ways similar to hardware. For example when you buy a plan you choose the computer’s specs as far as CPU, RAM, and SSD.

PC game pass

The PC game pass page was made as part of an ongoing effort of expanding the Microsoft store offerings to include more editorial content. For this project the store team collaborated with the xbox team as apart of an effort to increase awareness of the service. In this I worked with other design and engineering colleagues to create a bespoke animation. The planned goal was for this to be a starting point where we could make similar pages with additional partners.